About Us

Inspired by music +
Turned on by digital

Jaden Social’s passion for social media, plus developing and executing remarkable digital campaigns, began back in 2012.

Since then, we have worked with some of the biggest names in music and the major record companies behind them.

By turning up every day and doing our best work, Jaden Social has grown from a founding team of three to a family of 15+ brilliant minds.

Major entertainment and lifestyle brands are now turning to Jaden Social as a valued extension of their marketing and digital departments.



Our world-first idea to release Reece Mastin’s album in partnership with Twitter and KIIS 1065 was nominated for ‘Social Idea of the Year’ at the 2016 Mumbrella Awards. It generated 93 million impressions and 70+ pieces of media.
Our team are considered marketing leaders when it comes to Australia’s largest music, media and entertainment brands. As such, they are invited to present at prestigious summits and industry events. Catch us at Mumbrella’s Entertainment Summit in 2016.
Collectively, Jaden Social has provided digital marketing for 3 x #1 Albums, 10 x Top 40 albums, 2 x Top 10 Compilation Albums, 6 x Top 10 Country Albums, 2 x Top 5 Jazz Albums. We are fortunate enough to work with a diverse range of super-talented bands and artists.

We work for you
by working with you.

Proud as punch. That's how we feel about the brands that have chosen to work with us - many of which keep coming back again and again.

Our Approach


1. Intelligence

We help brands tell engaging stories across social platforms by building a business case to drive real business results.

Using our Discover, Develop and Deliver framework, we ask smart questions that will form the basis for your digital strategy.

Every Jaden Social client has a dedicated small army throughout this process; Account Director, Creative Director, Account Manager, Content & Community Manager and a Digital Campaign Manager.


2. Discover

The “Why” that drives the brand, beyond profit.

What’s keeping your brand from achieving optimal audience engagement and acquisition online?

Undiscovered, underestimated, or obvious opportunities which we can take full advantage of to grow your audience.


3. Develop

What story do we tell to your fans? How do we tell it in a captivating and inspiring way?

How do we tell the story in a relevant way to the right fans, at the right time – appropriate to each Social or Digital Channel?

How will success be measured? What goals, targets, and KPIs will be used to measure success and provide feedback?


4. Deliver

Execute and manage campaigns, activations, and communities.

Deliver world-class digital experiences to fans and potential new brand fans.

Strive towards achieving KPIs and goals using rich insights and data to make more intelligent and data-driven digital decisions.

We work for you by working with you.