Plus why Spotify must follow Apple’s example in order to survive.
According to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017. BuzzSumo analysed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a clear decline in engagements since early 2017.
Read a further summary of the main points here.
Read more about this ridiculous story here.
Instagram users say their purchases are highly influenced by the social platform, with 72% of 2,000 surveyed Instagram users reporting they purchased a product they saw on the app, according to a survey by Dana Rebecca Designs. However, only 18% of respondents say they use the “Shop Now” feature, which directs a customer to the product page on a retailer’s site.
Read more about the study’s findings here.
In an opinion piece for hypebot, Bobby Owsinski from Music 3.0 is arguing that Spotify must follow Apple’s example in order to survive. He argues that before Spotify can be listed on the stock exchange, it needs to expand its revenue sources, stating “it lives and dies” on music streaming.
Read his opinion piece in full here.
- New Study Finds Facebook Page Reach Has Declined 20% in 2017 [via Social Media Today]
- ‘Facebook hired me at 18. But my story isn’t as perfect as it sounds’ [via News Limited]
- Japanese Twitter users figured out a polite way to mansplain [via Mashable]
- Man banned from Twitter over mosquito death threat [via BBC News]
- How a Bot Army Probably Got Me Kicked Off Twitter [via The Daily Beast]
- Twitter Releases Its Top 5 Songs of Summer 2017 [via Billboard]
- Hackers exploited an Instagram bug to get celebrity phone numbers and email addresses [via The Verge]
- Instagram is highly influential in style purchases [via Business Insider]
- The trend of fake Instagram accounts exposes the troubling way that work is taking over our lives [via Quartz]
- Chart Predictions: Aussie albums to battle QOTSA and War On Drugs [via The Music Network]
- Louis Tomlinson Says Oasis & Arctic Monkeys Inspired His Solo Career [via Billboard]
- Are Product Placements in Music Videos Legal? [via Pitchfork]
- Mind Music Labs wants to make every instrument ‘smart’ [via Music Ally]
- How Brand New’s new album subverted the music industry in plain view—and won [via Mashable]
- Watch Win Butler discuss how he writes Arcade Fire songs in parody interview [via NME]
- This Record Label Is Giving 100% Of Its Profits to Hurricane Harvey Relief [via Digital Music News]
- Bruce Springsteen curbs ticket scalpers by extending Broadway residency by 10 weeks [via Consequence of Sound]
- To Survive, Spotify Must Follow Apple’s Example [via hypebot]
- How YouTube perfected the feed [via The Verge]
- People keep spending more time using Snapchat, even though Instagram is cloning all of its features [via Recode]
- Over 700M email addresses were recently compromised. Was yours one of them? [via The Next Web]
- How publishers are preparing for Google’s ad-blocking version of Chrome [via Digiday]
- How to power through a full day of meetings with your sanity intact [via Quartz]
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