Meet our rockstar team
A diverse mix of multi-skilled digital specialists, each of whom relishes a challenge, and are learning as fast as digital is evolving.
Sam 'Airbnb-Superhost’ Korotkov joins Jaden Social after more than a decade in management and marketing for music and events. His daily playlists vary from Run The Jewels to Moderat and Gil Scott Heron #eclectic. Sam is a self-confessed Japanophile and travelled to 16 countries last year. His happy place? Anywhere there's vino and cheese.
A “stalwart” of the industry; feeling perpetually 29yrs old, Samantha joins JadenLIVE with 19 years experience in the biz (yes she started when she was 10). She lives life through Queens Of The Stone Age lyrics, is passionate about ankle boots, eating her lunch early, listening to Spotify and can regularly be heard saying, “I love this song”. Her fondest memory in music is taking George Benson jacket shopping.
Stella joins the JS family after working at a media agency in NZ, a stint in the UK managing merchandise for the Rugby World Cup and freelancing in the world of artist liaison and tour management. A huge advocate for Donkey Kong (long live Nintendo 64) and a lover of cheese; if she isn’t talking about her love of Halloumi you’ll find her listening to a 90’s hip-hop album and raving about Biggie Smalls.
Hired on the basis of her brilliant surname, Adriana (aka mum) enjoys force-feeding anyone in a one meter radius around her. When she’s not blasting 80s Yugoslavian rock, you’ll either find her working on her life-goal to be fluent in 7 languages or refining her Facebook stalking skills.
A Media and Marketing degree + 2 years of digital fashion experience = Jaden Social's latest (and self-professed greatest) Account Executive; Meg (yep, just Meg). While she can be easily bribed with a jar of olives or a free festival ticket, you’ll need to be wary of a her few vices; incessant complaining about the price of avocados, breaking the 1-post-per-day Instagram rule and over-using the phrase ‘you do you’.
Originally from Ireland, Brian has called Sydney home for the last 8 years. His love of puns, music and Netflix is matched only by his love of social media and a good ad campaign. Brian worked within the music industry prior to joining the Jaden Social team.
Originally from a country where sheep outnumber people (New Zealand), Tom is now currently studying Business Management in Sydney. When he’s not attempting to finally beat his flatmate at FIFA or cracking bad dad jokes, Tom can be found working on everything social.
After spending nine years in Asia, Aidan’s returned back to his roots. Constantly exploring new design ideas, with a hunger for knowledge. You either find him with headphones in listening to music or with a pen and paper drawing his favourite: dinosaurs.
As Jaden Social’s first in-house videographer, Robbie has joined the team after several years of freelance videography, photography and editing experience through his own small business, RAAW Creative. Being a graduate of AFTRS, he’ll always have an opinion on anything movie, TV or pop culture related, but let him pick the office music at your own risk as he’ll definitely play something fast and loud of the punk or metal variety.
Zanda clocked about a million gig and festival hours working as a freelance music journalist before landing at Jaden in 2017. He previously spent two years as a news reporter for Evolve Media's Music Feeds, and has also worked as the assistant editor for The Interns. Outside of work hours he'll be watching or playing the beautiful game (football), or traipsing all over Sydney on the hunt for the best hot wings and craft beer.
A self-confessed fantasy football and FIFA addict, Pete lives and breathes music and sport. Completing a degree in journalism followed by a music degree, he’s always trying to fuse his two favourite things, music and sport, into one conversation. When he’s not breaking the latest music and radio news, you can find him is his natural habitat behind the drum kit.
Velvet is 98% pop culture references, 2% eyebrows and has been weaseling her way into the music industry as a broadcaster, journalist and all round good music dude since she was 15. Cutting her teeth on the mean (read: not mean) streets of Brisbane, Velvet has held almost every music related position in the Sunshine State and subsequently had to move down south in search of fresh meat. She enjoys Nick Cave, Degrassi: The Next Generation, pickles and any animal that will give her the time of day. She is determined to prove that spending $25,000 on a pop music journo degree was a good idea.
There are only two things in the world that excite Emir more than solving problems – strawberry milkshakes and sailing. Thanks to his tireless dedication to the pursuit of reason, Emir has notched up a lifetime of experience working in many industries and across all areas of IT – from security and enterprise IT to apps and development, systems administration and engineering. Emir's technical finesse and logical approach in every situation help power the Jaden Social team to dizzying heights of quality and efficiency every day.
Don’t get between this man and a four-pack of iced donuts, or you may just accidentally find yourself in the middle of a jiu jitsu tournament with our Solution Architect, Aaron. The quiet one in the office, you’ll find Aaron headphones-in staring at two monitors filled with code. After 4 years in the army, Aaron launched himself into a career in IT and 12 years later has found himself home at Jaden Social, where he enjoys long walks around the office and daily Fifa matches with Joel.
Joel is Jaden Social's resident clown and creative mastermind. He's also our go-to man for big ideas and, on Fridays, burgers, and beers. He co-founded Jaden Social in 2012 with best mates Daniel and Nic, after a failed attempt at becoming rock stars; suitably switching hats by putting his more skilled digital marketing chops to work for some of Australia's most beloved bands. He's now courted by major labels, influencers, and brands to inject his infectious creative spirit into their digital marketing.
If you’re wondering why Liam looks so familiar, you’re probably among the 10 or so million folks who caught his elaborate marriage proposal on YouTube. Joining the 3-piece Jaden Social family in 2014, Liam has helped grow the team to the 20+ brilliant minds we are today. Outside of the office, you’ll likely find Liam behind a piano busting out a few tunes for the amusement of Sydney-siders, or sinking his teeth into a juicy Portuguese chicken burger.
Jake has clocked almost 15 years working in media, marketing, and entertainment. In that time, he’s collaborated on projects with many of Australia’s most notable brands; Universal Music, Austereo, Yahoo!, Foxtel, Sony Music and Telstra. Jake leads the Jaden Social team and is also the contributing technology editor for The Music Network and Publisher & Editor of Radio Today, Australia and New Zealand's leading source for radio and record industry news, analysis and jobs.
George needs no introduction. He’s an Australian music industry icon. Having enjoyed more than 25 years in the entertainment business, a large part of his journey has been touring and artist management. Guy Sebastian, Christopher Cross, Delta Goodrem, Human Nature, David Campbell, John Waite, Baby Animals, Rose Tattoo and many others know George simply as ‘G’ having toured these artists and more across Australia, New Zealand, Japan, Asia and Europe. On the weekend you'll find George on the soccer field, and his wardrobe is full of black t-shirts.
Daniel has over a decade of digital brand experience, with strengths ranging from digital strategy to campaign development and execution. Originally from Australia, Daniel has had success working with all types of brands, both internationally and across Asia. Now settling in Singapore to our regional sister agency Bonsey Jaden, Daniel has headed up projects with such brands as; DBS Bank, AGD Bank, Great Eastern, Fox Sports, Globecast and Unilever.
Hailing from Sydney, Australia, Nic has spent the last ten years developing his digital acumen in both a brand and agency setting, exercising his strategic and creative muscles while heading up regional digital campaigns. Serial entrepreneur, Nic has built and managed agencies back home and across Asia, now settling in Singapore to work alongside Daniel in our sister agency, Bonsey Jaden. Nic’s digital experience has seen him lead projects for brands such as Great Eastern, Fitness First, Kimberley Clark, Epson and Asia’s Got Talent.